Creative direction, Brand, Identity, Design
studioFIT is a group fitness studio located in Cleveland, Ohio. They offer classes for dance, barre, yoga, strength training, and more. I was approaced in January, by Chrisitne (owner of studioFIT) to create a brand that motivates people to get active together.
PROCESS & APPROACH
We explored a variety of options for the mark. We started by looking at competitive brands (too campy), to see how studioFIT lives in that landscape. Then, we shifted our focus to brands that make up the fitness experience. We looked at the athleisure fashion industry (lululemon, Fabletics, GapFit, etc) and music services (like Pandora and Spotify) for inspiration.
MARK & ICONS
“And I have to tell you, I get compliments on the new brand all the time! Several people have asked about our corporate headquarters, as in, they think it's a national brand”
Christine Knific, Owner, studioFIT